1. Overall
Overall Performance
Ads Type Split
Data By Day Type
| Day Type | GMV | Cost | ROI | AOV |
|---|
MoM Trend
GMV, Cost, ROI
All tab uses Product Max and Live Max mapped sources. Campaign tabs use daily GMV Max overview for day-type splits.
From month
To month
2. Product Max Performance
Creative Type Breakdown
Video is split by Brand Account when Authorization type is TikTok Shop official account; all other videos are Creator Account.
Month
Compare month
| Creative Type | Impression | CTR | Click | CPM | CPC | AOV | CR | Cost | GMV | ROI |
|---|
2.1 Product Performance
Product Performance
Product Max only. Bundle Type is derived from product name: Single, Combo 2, Combo 3.
Month
Compare month
| Subcate | Impression | CTR | Click | CPM | CPC | AOV | CR | Cost | GMV | ROI |
|---|
Top 10 SKUs by GMV
2.2 Video Performance
Video Performance
Only Product Max rows where Creative type is Video. Video metrics use unique video ID.
Month
Compare month
| Subcate | Total Video | Video w Order | % Video w Order | Cost | GMV | ROI |
|---|
Top 10 TikTok Accounts by GMV
3. Live Max Report
Live Max Performance
Live Max only. Live view uses impressions; SKU order uses orders.
Chart from
Chart to
Report month
Compare month
| Day | Live View | SKU Order | CR | CPV | AOV | Cost | GMV | ROI |
|---|